AI Trust Audit

    AI Trust Audit – free GEO audit

    How well is your website prepared for AI search? AI Trust Audit by Trusted Shops checks technical foundations, content and trust signals, showing where to start with GEO optimization. Start for free; unlock the full report and action recommendations with free registration.

    GEO optimization and SEO: what is the difference?

    Generative Engine Optimization (GEO) aims to help relevant content be discovered, cited or recommended in AI answers. SEO improves discovery in search engines. Both benefit from useful content, technical access and credible sources. GEO complements SEO and involves more than structured data alone.

    • Discovery: Search engines and AI search systems need accessible, understandable pages.
    • Content: Answer specific customer questions with verifiable facts, not just keywords.
    • Trust: Make businesses, products and genuine reviews clearly attributable.

    Three foundations for AI visibility

    Access

    We check fetchability, robots.txt and HTML content. A successful fetch by our audit bot does not prove that every AI service has access.

    Content and structure

    Clear text and appropriate Schema.org data help identify businesses, offers and answers. Markup must match visible content and the website type.

    Trust signals

    Traceable business information and readable customer reviews provide a verifiable foundation. Their presence does not guarantee an AI recommendation.

    GEO is not local SEO

    Here, GEO means Generative Engine Optimization, not geographical search optimization. Local SEO concerns local results; GEO concerns discovery and use of content in AI answers. Region and language can still matter.

    GEO optimization: practical first steps

    Start with evidenced problems on your website. These foundations support machine readability but are not guaranteed ranking factors for every AI system.

    1. Check access — Review robots.txt and firewall rules with your IT team. Allowed robots.txt rules do not guarantee access; a firewall provider’s presence does not prove blocking.
    2. Deliver key content — Make key answers, product information and reviews available in fetched HTML where possible. AI services differ in how they process JavaScript.
    3. Add appropriate structure — Use Schema.org for content that exists, such as Organization or Product. Not every schema type suits every website.
    4. Support your claims — Provide clear business information, verifiable facts and genuine reviews. After changes, check which content and signals actually improved.

    What the free GEO audit checks

    AI Trust Audit is a GEO audit focused on AI visibility foundations: technical access, assessable content, structure and trust signals. You receive a weighted score and practical recommendations based on the pages examined. GEO audits vary by provider; our test does not replace a full analysis of every page or AI platform.

    How much does the GEO audit cost?

    AI Trust Audit is free, €0. Start and view the overall result without registration. The full report and action recommendations require free registration. Duration depends on website access and the pages examined; allow a few minutes.

    What the score means – and what it does not

    The score assesses the foundations checked, not your share of AI answers. It is not a ranking in ChatGPT or Google AI Overviews, nor proof of actual recommendations. Fetch errors, bot protection and unexamined pages can limit measurement; the report identifies detected limitations. An additional Perplexity live check in the unlocked report provides a documented snapshot for one query, not permanent or cross-model presence. Check actual AI mentions separately using repeated, relevant questions and the cited sources.

    In-depth articles

    Frequently asked questions about GEO audits

    What is a GEO audit?

    A GEO audit examines a website’s foundations and, depending on its scope, its actual presence in AI search. AI Trust Audit focuses on technical access, content, structure and trust signals to derive recommendations.

    What does GEO optimization mean?

    GEO stands for Generative Engine Optimization: making content accessible, useful and verifiable so AI search systems can use it as a source. Inclusion in answers is not guaranteed.

    Is the GEO audit free?

    Yes, AI Trust Audit costs €0. You can start and view the overall result without registration. The full report and action recommendations require free registration.

    Does the score measure my visibility in ChatGPT?

    No. It assesses the website signals examined. It measures neither a mention rate nor a ranking in ChatGPT, Gemini or Google AI Overviews.

    How can I check actual AI mentions?

    Repeat relevant customer questions in your chosen AI services and document answers, sources and dates. The additional Perplexity live check in the unlocked report is a single snapshot, not comprehensive monitoring.

    What are the audit’s measurement limits?

    The audit evaluates fetched content on the pages examined. Bot protection, technical fetch errors and JavaScript-only content can limit coverage. Unexamined pages and different access conditions for other bots are outside this measurement.

    Does GEO replace SEO?

    No. GEO and SEO complement each other and share many foundations. Useful content and technical access matter for both; structured data alone is not enough.